Exports to Russia increase
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- Published:
- 18 November 2004
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Butter and cheese from Arla Foods find favour with Russian consumers.
Over the past year Arla Foods’ exports to Russia have risen by 21 % and now total 2,000 tons per year. The increase is primarily driven by exported products from Sweden.
”Arla has been selling Swedish products in Russia since 1992 but it is only over the past year that we’ve intensified our marketing activities in Russia,” explains Sales Manager Irina Karlström.
Strong competition
Arla’s current range in the Russian market comprises around 30 products and the Swedish segment includes butter from Götene Dairy, the havarti-type “grädd-ost” from Åseda Dairy and firm cheese from Falkenberg which accounts for the majority of sales. The Danish products include cheese under the Høng and Rosenborg brands and a variety of feta cheeses. The products are sold mainly in the Moscow and St. Petersburg regions.
”With its 14 million inhabitants the Moscow region offers huge potential, but competition from local and foreign dairy companies is tough,” Irina Karlström said.
Nevertheless, she is optimistic about the future.
”All our work is paying off and the quality of Arla’s products is being increasingly recognised by consumers and customers. On the strength of more targetted marketing we should be able to double sales in the current financial year,” she adds.
Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.
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