Arla on duty 24 hours a day during the Olympics
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- 05 August 2004
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Although competitors are yet to arrive in Athens, the Olympic Games are already well under way. On August 1, Athens introduced widespread traffic restrictions to alleviate the huge expected traffic jams and get its inhabitants used to life during the games.
”The changes mean that we have to alter our working hours because our drivers are only allowed to drive at night,” explains Richard D. Johansen, Arla Foods Hellas’ Finance Manager. “Nonetheless, our deliveries will be on time.”
Arla Foods’ Greek head office is located within 15 minutes of the Olympic Village.
Private vehicles prohibited
”The many large traffic projects such as new bridges, motorway tunnels and railways are now completed, as is the Olympic stadium, so the Greeks are ready to receive their visitors,” says Richard D. Johannesen.
Some of the new ringroads are exclusively reserved for Olympic traffic, including bus routes to and from Athens Airport, Athens city centre and the major stadiums.
Sales are normal
In Greece Arla Foods sells Lurpak butter and a range of firm cheeses specially developed for the Greek market. Sales of these products have remained unaffected by all the disturbances caused by the impending games which last from August 13 to 29.
”For us it’s business as usual, although we may see sales rise during the latter part of the games,” says Richard D. Johansen. “But we’re prepared for that.”
10,500 athletes and 5,500 officials from 202 lands are expected to attend the Athens games.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.