Two out of three new products are low-fat
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- 10 January 2002
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Low-fat versions are now available in most dairy product categories in Denmark.
During the twelve months from November 2000-November 2001, the Denmark Division launched more than 40 new products of which two-thirds qualified as low-fat. This development is partly due to increasing consumer focus on fat. Arla Foods’ skills at creating new products that are both low on fat and tasty have also played a role.
The demand for low-fat products has reached a level where sales in some product categories would be likely to fall without the availability of a low-fat version.
In Sweden, too, the trend is towards low-fat dairy products. The Lätt och Lagom blend with a fat content of 40% was launched in a new 30% version in November. This week, a flavoured crème fraiche with a fat content of 13.5% will be launched. The product offers a fat reduction of 55% compared to existing crème fraiche varieties.
The Denmark Division will launch another three low-fat products in the new year: Cheasy Fromage Frais 0.2% with raspberry or vanilla and a cheese, i.e. Cheasy 6% semi-matured.
The rising demand for low-fat dairy products is likely to have consequences for Arla Foods’ milk payment system. A proposal for changing the milk payment model to reflect protein in milk rather than fat is currently being considered by Arla Foods’ co-operative owners.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.