UK celebrates Lurpak’s centenary with “scratch and win” competition

Read time:
1 min
19 April 2001
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Buying a 250 gram pack or tub of Lurpak could win British consumers thousands of pounds. All they have to do is to look at the bottom of an empty tub of Lurpak Spreadable or scratch the back of the foil wrapping on a pack of Lurpak to see whether they have won one of the 40 cash prizes ranging from £500 to £25,000. The total amount of prize money is £100,000.

The competition is organised by Arla Foods UK Division to celebrate Lurpak’s arrival in the UK one hundred years ago when butter was shipped from Esbjerg in large barrels to local merchants who resold it in slices. In 1957, Lurpak acquired its now familiar silver packaging which carried the lur mark and in 1997, Lurpak Spreadable was launched in the UK market. Today, 2.5 million packs of Lurpak are sold every week.
Total sales of Lurpak and Lurpak Spreadable are currently running at £100 million.

Arla Foods is an international dairy company owned by 9,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) +4591310310
Åse Andersson
Åse Andersson Global Head of Media Press contact for Arla Foods Group +45 91 310 310 +45 89 38 10 00
Pernille Bonne Nejsig
Pernille Bonne Nejsig Press and Communication specialist Press contact for Arla Foods Group +45 91311232 +45 89 38 10 00