The main sponsor rewards World Cup qualification

Published:
08 October 2001
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Sales Director Fritz Hegewald, Arla Foods, presented a check for DKK 1.1 million to the players as a bonus from Arla Foods, the team’s main sponsor. Captain Jan Heintze, accompanied by players Peter Madsen (left) and Mads Jørgensen, who made their first appearance in the team, received the cheque.

Following their victory over Iceland and subsequent qualification for the World Cup, the Danish national team was rewarded by the team’s main sponsor, Arla Foods.
The players received a qualification bonus of DKK 1.1 million as part of Arla Foods’ sponsorship agreement.

“We’re, of course, delighted and proud about the Danish victory,” said Arla Foods’ Sponsor Manager Benny Eriksen. “The players not only secured a place in the finals, they did so in the finest possible way.”

“It’s valuable to us that the World Cup is being held in Japan and South Korea because the two countries are among our important markets outside Europe,” adds Benny Eriksen. “Now a great deal depends on the World Cup draw which takes place on December 1.”

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00