Low-fat cheese increasingly popular in Sweden
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- 15 November 2001
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Swedish consumers are taking to low-fat sliced cheese in increasing numbers according to the opinion research institute, GfK.
Last year total consumption of sliced cheese increased by 4.5% while consumption of low-fat cheese rose by no less than 21%, a trend which is reflected in Arla Foods’ own sales figures.
“Cheese sales are excellent, especially the low-fat varieties,” explains Gunnar Rantzow, Sales Director, Sweden Division. “Compared to last year, sales of our low-fat cheese have risen by 33%, while total sales have increased by only 13%.”
The most successful of the low-fat cheeses is Hushåll, which has seen a 49% rise in sales.
Hushåll now accounts for over half Arla Foods’ low-fat cheese sales.
Arla Foods is an international dairy company owned by 9,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.