High marks for innovation

Published:
17 September 2001
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Arla Foods is one of the world’s most innovative companies.

This is the conclusion of a recent article in the magazine, Effektivitet (“Efficiency”) which caters for readers involved in the field of Product Development. The article was based on a questionnaire completed by a number of Arla Foods executives in accordance with the GIDIE method (European Guide To Industrial Innovation).

GIDIE is a computer programme developed by the European Commission for the purpose of measuring the ability of a business to develop new products and meet consumer requirements. The test was carried out by Denmark’s Institute of Technology in conjunction with GIDIE’s developers.

The result gives Arla Foods the high score of 82% in respect of its innovative skills. According to the test Arla Foods is a forward-looking organisation with a high degree of commitment to both project and innovation culture (i.e. visions, strategies and motivation). Arla Foods also prioritises personnel development and maintains “a very special relationship“ with its suppliers. The Danish products Kærgården with 25 % less fat and Harmonie Minimælk are two examples of Arla Foods’ skills in meeting consumer requirements.

“Much effort has been devoted to innovation over the past five years,” said Innovation Director Michael Stevns. “It’s very pleasing that outside experts recognise this. It proves that our efforts have been successful.”

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00