Lurpak Spreadable: brand of the year

Read time:
1 min
Published:
06 July 2000
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Press contact

Lurpak Spreadable received one of the UK marketing sector's most coveted awards when the UK's marketing association on June 6, the day MD Foods' changed name to Arla Foods, chose Lurpak Spreadable as the most successful brand of the past year.

The award was given in recognition both of the successful launch of a new spreadable category in the UK market for butter and fats and the speed with which Spreadable has become the best selling spread in the UK

"This is good news for Arla Foods and a just reward for the team behind Lurpak both in Denmark and the UK," said Business Unit Controller, Simon Eyles, Division UK.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00