Lurpak reaches £100 million

Published:
31 March 2000
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Lurpak and Lurpak Spreadable are experiencing unprecedented popularity in the UK. The preferred brand within butter and spreadables, Lurpak's retail turnover in the UK over the past 12 months has just hit £100 million. This means that Lurpak is currently £10 million ahead of its closest rival, Anchor, and £9 million behind Flora, which is the overall market leader in the UK for margarine products. Finn Kolby-Larsen, Marketing Director of the UK Division, ascribes the success to Lurpak Spreadable, launched in the UK market in January 1997. "Its consistency and flavour exactly match the requirements of UK consumers", says Finn Kolby-Larsen.

Lurpak is currently 29th on the market research company, ACNielsen's.list of the UK's biggest selling daily products.

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00