Høng Brie in millennium packaging
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- 10 December 1999
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MD Foods Sweden is celebrating the new millennium by launching a new 1 kg variety of Høng Brie. The product went on sale in special millennium packaging in December.
"Competition for cheese of this type is ferocious in the Swedish market," said Git Sturesjö-Eneroth, MD Foods Sweden's Marketing Manager. "That's why we decided to differentiate ourselves from our competitors by launching a special Millennium brie."
Swedish retail chains have welcomed the new Millennium brie, not least because other players within dessert cheeses are not marking the new millennium with similar initiatives. The market leader within this segment, MD Foods Sweden, has high expectations for this new product.
Swedish Millennium brie is made at Troldhede Dairy.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.