The history of Lurpak®

Genuine excellence and flavour are hard-earned qualities. Registered on 23 October 1901 as the trademark for quality Danish butter, the 'Lurmark' can still be seen on Lurpak® today. The trademark features two entwined 'lurs' - Bronze Age musical instruments that have become symbols of Denmark.

Lurpak butter from Arla From 1911, only dairies adhering to a rigorous system of regular blind tastings could use the 'Lurmark' Danish Butter brand. These quality controls are still practised today. In fact, our dairy has to submit samples to a panel of independent experts every week. Good food deserves nothing less. The 'Lurmark' and Lurpak® brands are owned by the Danish Dairy Board

Market and production

Lurpak® is produced at the Arla Foods dairy “Holstebro Smør” in the Jutlandian town of Holstebro. Lurpak® is sold worldwide, and is often served in small flight packages onboard airplanes.

Our leading brand in butter and spreads, Lurpak® is the number one brand in the UK and Greece and the leading butter brand in Denmark. For more product information, find your local Lurpak site at

Lur instrument

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