Good Growth 2020

We aim to grow the value of our farmer owners’ milk by developing our position as a leading global dairy company that adds value to people’s lives.

  • For our farmer owners
  • For our consumers
  • For our customers
  • For the planet
  • Arla's business strategy rests on a solid foundation - our mission, identity and vision. It serves as an operational guide to how we, as a business, aim to create value. For our consumers, for our farmer owners, for our costumers and for the planet. 

    We want to develop our role as a global food company that adds value to people’s lives through natural nutrition and responsible operations. In order to succeed, we will:

    • Excel in eight dairy categories
    • Focus on six geographical regions
    • Win as one united and efficient Arla 

    EXCEL IN EIGHT DAIRY CATEGORIES

    Milk and powder: We want to lead and shape the market with nutritious value-added products.
    Milk-based beverages: We want to shape the market for on-the-go products that are made from natural ingredients.
    Spreadable cheese: We want to be a leader with both cream cheese that is made from natural ingredients and high quality processed cream cheese.
    Yogurt: We want to build a strong position that is based on health benefits and natural ingredients.
    Butter and spreads: We want to be a global leader with world class products made from natural ingredients.
    Speciality cheese: We want to be a leading player with creatively crafted products and concepts.
    Mozzarella: We want to create a global foodservice position with high quality mozzarella.
    Ingredients: We want to be the global leader in value-added whey.

    We will grow the categories through our three global brands: Arla®, Lurpak® and Castello®.

    FOCUS ON SIX REGIONS

    We will focus on six regions in which we believe Arla has the greatest potential to grow a long-term profitable business for our farmer-owners. 

    Over the years Arla has built a strong position in Northern Europe where we are the preferred dairy company for consumers, and the Middle East where our brands are among the strongest in the food industry. We will continue to build on these market positions as we also develop our business in four other regions and China, Nigeria, USA and Russia as our main focus markets. 

    Towards 2020, we expect 50 per cent of our growth to come from Europe. The other 50 per cent will come from the regions outside Europe. 

    WIN AS ONE ARLA

    Over the past years Arla has grown significantly in Europe with no less than six mergers in Central Europe, the UK and Sweden. We have been aligning the different companies into one and harvesting the synergies that the mergers created. We will now take this unity to the next level.

    We will strengthen our global category and brand building, our innovation across borders and our commercial excellence. Our marketing will become more global, improving the spend effectiveness, and we will drive more radical innovation across our six regions. 

    Our entire supply chain will be even more efficient as we will establish one European milk pool to ensure a more holistic use of our milk across the Arla group. Overall, we have set a new ambitious cost improvement target of EUR 400 million to be reached by the end of 2019.

    Good Growth 2020

    For our consumers

    We believe our products, activities and growth should improve the lives of people.

    Good Growth 2020

    For our farmer owners

    Arla is a cooperative owned by dairy farmers and we are committed to creating the highest value for their milk.

    Good Growth 2020

    For our customers

    We want to be the best partner for our customers - in terms of the development of both our own and their brands.

    Good Growth 2020

    For the planet

    We know that long-term success is only achieved if we are able to add value to your life while acting responsibly towards the environment and the communities we’re a part of.