Good growth

Our identity

  • Mission
  • Vision
  • Values
  • Identity
  • Good Growth describes who we are and how we are creating the future of dairy. It is what we stand for as a company, defined and shaped by our actions. It guides how we develop our cooperative, products, markets and ways of working.

    The four principles of Good Growth help us to focus on the market opportunities with the greatest potential, while putting limitations on how we grow. They are reflected in everything we do. They do not exist in isolation. Although one principle may be more prevalent than the others, all four are always present, helping ensure we create Good Growth for all our Stakeholders.

    Healthy Growth is about promoting dairy nutrition and helping people live healthier lives.

    Natural Growth is about making natural products of the highest quality.

    Responsible Growth is about taking responsibility for safety, our impact on society and the environment, and taking a long-term perspective in everything we do.

    Cooperative Growth is about being farmer owned and cooperating with all our stakeholders for mutual benefit.

    Good Growth

    Goodness comes from within

    The four principles of Good Growth help us to focus on the market opportunities with the greatest potential while caring about how we grow. Please visit our Good Growth Storybook to experience what our identity is all about.