Lurpak Lighter Spreadable – a star product!

Read time:
1 min
Published:
21 December 2001
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The British trade magazine, The Grocer, has chosen Lurpak Lighter Spreadable as its ”Star Product” in its annual survey of the UK’s leading food products.

”The award is an acknowledgement of the successful launch of Lurpak Lighter Spreadable,” says Danny Micklethwaite, Product Manager for Lurpak in the UK. “It means that our customers will have a clearer impression of Lurpak Lighter Spreadable as a high quality product, which they’re keen to see on their shelves.”

The Grocer’s product list covers a broad range of categories and sub-categories and Lurpak Lighter Spreadable didn’t just win the ”margarine and butter products” category, but the entire dairy category.

After only 3 months in the market, Lurpak Lighter Spreadable is now the 13th best selling blended product in the UK. And what do you find at the top Lurpak Spreadable, of course!

Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

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Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310