Matilde®, a traditional and well-known chocolate milk and milkshake brand, is the biggest chocolate milk brand in Denmark. The Matilde® logo – with its characteristic face of a little girl – dates back to 1970.

At the start, the range consisted of long-life milk supplemented by a variety of speciality products. During the 1980s, however, chocolate milk really began to take off.


At the beginning of the 1990s, the Matilde® logo was updated and the chocolate milk began to be marketed on a large scale. As its popularity increased, Arla launched the Matilde Cafe® brand in glass bottles in 2001, which rapidly gained popularity with café-goers. Subsequent years have seen the launch of additional flavours under the Matilde® Café brand, including Cappuccino, Choco Hazelnut and Choko Light.

All Matilde® products are produced at Esbjerg dairy and the brand is only sold in Denmark.

Read more about Matilde on our Danish website

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