After a two month boycott, shops and supermarkets in the Middle East have started to put butter and cheese from Arla back on their shelves.
Arla News Archive
Through an active marketing approach, Arla Foods is now endeavouring to return to Middle Eastern supermarket shelves. Since late January, Arab consumers have totally boycotted products from Arla in...
The boycott of Danish products in the Middle East will, on average, cost Arla Foods’ 10,000 Danish and Swedish farmers DKK 40,000 each.
Hirtshals Cooperative Dairy and Arla Foods have reached a settlement in the dispute between the two companies.
Going forward, Arla decides not to appeal against the verdict in the competition case.
Several media have incorrectly reported that Arla is boycotting Israel. In fact, Arla exports milk powder, cheese and butter to Israel to the value of DKK 200 million each year.