Successful innovation in Sweden
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- 1 min
- 17 October 2006
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The cooking cream Arla Köket Panna, which was launched in Sweden in September, is proving highly successful.
The product is currently selling more than double the forecast while demand continues to rise.
”Basically, this is an excellent product and our sales people are doing a very good job. But we also believe that the product is very timely,” says Helena Donar, who is responsible for Arla Foods’ cooking products in Sweden.
Arla Köket Panna has a mix of fresh spices that enables consumers to prepare a sophisticated meal in a jiffy. Even beginners will look like master chefs when using Arla Köket Panna.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.