Major organic order for Germany
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- 17 February 2006
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An own label milk contract with Lidl in Denmark has opened the door to a major contract with Lidl in Germany for organic milk and butter.
Consequently, Arla is well on the way to utilising the 347 million kg organic milk the company receives in Denmark.
“We’re delighted that we’re now in a position to make better use of our organic milk,” says organic co-operative member, Peter Cæsar Bak, who is a member of Arla’s organic committee.
The Lidl contract has a value of several million kroner. Arla will supply organic whole milk from Hobro Dairy Centre to Lidl’s 19 warehouses in Northern Germany and organic butter from Holstebro Dairy to all 3,500 of the chain’s stores in Germany. As a consequence, Arla products are now listed in Lidl stores in Denmark, Sweden, Finland and Germany.
“Following Lidl’s entry into the Danish market in August last year, we have enjoyed good relations with them and discussed the possibility of supplying fresh milk to Lidl’s German stores,” says Tim Ørting Jørgensen, Denmark Division. “The chain has now invited us to enter the market and this is another step towards a stronger partnership with one of the fastest growing discount chains in Europe.”
This is the first time for Arla to supply organic products in major quantities to the German market. After a long and slow start, more German consumers now seem ready to go organic.
Arla Foods is an international dairy company owned by 9,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.