Arla at Middle East’s largest food exhibition
- 17 February 2006
- Press contact
Although the boycott of Arla’s products remains in force among consumers in the Middle East, the dialogue between Arla and the retail trade continues.
Arla Foods will be strongly represented when the food exhibition, Gulf Food, opens in Dubai on Sunday. Representatives from all Arla’s subsidiaries in the region and from the Overseas Division’s management are ready to meet with all customers and distributors in the Middle East, North Africa and Asia.
The exhibition will give us an opportunity to explain the situation calmly,” says Regional Director Jan. E. Pedersen on his way to Dubai.
Arla has attended the Dubai exhibition for many years to launch new products and meet new customers. This year will see the launch of a cold, milk-based coffee drink. During the exhibition, signs at Arla’s stand will distance Arla from the Mohammed cartoons and copies of Jyllands-Posten’s apology will be distributed to customers. Staff will also be on hand to meet the local media.
”We don’t expect our participation in the exhibition to have an impact on the boycott, which is the consumers’ choice. But we will have some valuable discussions with our business contacts,” says Jan E. Pedersen. A face-to-face dialogue is extremely important in the Middle East and cannot be substituted by a phone call.”
The four-day Gulf Food is the largest food exhibition in the region and is the equivalent of the European food exhibition, Anuga.
Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.