The Arla Dairy Farm: Arlas quality programme on its way to Japan

Published:
18 November 2005
Contacts:
Press contact

Arlas quality programme The Arla Dairy Farm could be a determining factor in Arla’s sales of cheese to the Japanese market. Consequently, Arla’s Japanese subsidiary intends to use the quality programme in its relations with customers.

As all Arla’s co-operative members are approved under The Arla Dairy Farm scheme, sales departments are now beginning to use the quality programme outside Scandinavia. One example is Arla’s Japanese sub-sidiary which is currently preparing to use The Arla Dairy Farm concept as a sales tool in Japan’s competitive cheese market.

“The Japanese market has a broad variety of cheese and the number is increasing all the time,” explains Sales Manager Eigo Maeda, Arla Foods, Japan. “Our industrial customers and consumers, therefore, have a very wide choice. Consequently, we must find a way of differentiating Arla and Arla’s products from the others. This is where The Arla Dairy Farm comes in.”

With a weaker economy and increasing world market prices, the Japanese food industry and the retail sector are trying to compensate by putting pressure on suppliers.
Arlas quality programme The Arla Dairy Farm dovetails with the Japanese consumers growing awareness of food safety and health issues.
This has affected Danish cheese which sells at a premium of 15-25% compared to e.g. German and Dutch cheeses, and, therefore, ranks among the most expensive in the market.

Not only can The Arla Dairy Farm contribute to the products’ added value, the concept also dovetails with the Japanese consumers growing awareness of food safety and health issues.

"If we can guarantee that our products are produced from high quality raw materials in relation to nutrition, hygiene, safety, flavour and traceability, we have a very strong sales argument which will, eventually, generate more sales,” says Eigo Maeda.

Read more about The Arla Dairy Farm

Arla Foods is an international dairy company owned by 10,300 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the strongest players in the international dairy arena, with a wide range of dairy products of highest quality. Well-known brands like Arla®Lurpak® and Castello® belong to the Arla family. Arla Foods is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media,Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager, Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00