Algeria opens up for milk powder
- 18 November 2005
- Press contact
Arla Foods to sell full-cream milk powder to Algeria, one of the world’s largest importers of milk powder.
Following the partial liberalisation of the Algerian market for milk powder which allows distributors to operate their own import businesses, Arla Foods has signed an agreement with a local importer for the sale of Dano branded milk powder. The move is accompanied by the setting up of an Arla representative office in Algeria’s capital, Algiers, from January 1, 2006.
According to Business Unit Manager Jørgen Waage Pedersen, Arla Foods Ingredients, Arla Foods expects to take between 10 and 15% of the free market for milk powder which currently amounts to between 50-70,000 tons. The rest of the market will remain controlled by the Algerien government or the local food industry.
“The income of the local population has increased significantly in recent years and we see good opportunities for Arla Foods in the milk powder market,” says Jørgen Waage Pedersen.
Dano milk power has performed well in a range of consumer tests conducted in various parts of the country. A promotional campaign will kick off early in the new year when Dano will be marketed as a high pro-file brand.