Åke Modig: Campina Arla must focus on product development
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- 08 April 2005
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Managing Director Åke Modig, Arla Foods, told Campina’s Annual General Meeting on Wednesday that falling export subsidies, increased competition, the growth of own label products, the onslaught of the discount sector and the increasing internationalisation of the customer base, made the case for the Arla Foods/Campina merger.
Åke Modig also stressed that the combined company will be in an stronger position to meet customers’ requirements.
”Modern consumers want more for less and demand dairy products that create inspiration, confidence and well-being,” Modig said. “The upshot is that we must focus harder on innovation - not only in terms of the products but also with regard to sales channels. Our ability to meet customers’ requirements - and to create new demand - will be crucial for maintaining our earnings.”
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.