New joint Nordic marketing organisation
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- 06 October 2004
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Fermented products, speciality cheese, and cooking are the three new product areas in the newly formed marketing organisation for the Denmark and Sweden Divisions.
The formation of the Nordic marketing organisation is a result of Arla Foods’ recent reorganisation which is aimed at strengthening the Nordic area, one of Arla Foods’ four business areas.
Each of the Nordic countries, however, will retain a separate marketing department. The changes will take effect from October 1.
The three joint Nordic product areas were established following extensive analysis of the markets. Within the yellow cheese area, consumption and product types differ to an extent where a joint Nordic marketing organisation was not seen as necessary. An analysis of the butter market is yet to be completed.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.