New DanMælk in stores from Monday
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- 22 January 2004
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Besides the Arla Ekspres milk that arrives in stores 24 hours after milking, Danes will be able to buy Danish milk in leading supermarkets and local stores at lower prices from Monday under the name of “DanMælk.”
“DanMælk is our response to the price war that started in Denmark last week with reduced prices on several dairy products,” says Category Manager Karsten Jeppesen, Arla Foods. “We expect that more German milk and Danish milk processed in Germany will be supplied at low prices in Denmark. By supplying DanMælk to our retail customers, they will be able to match the competition with a good quality Danish alternative.”
The new DanMælk conforms to the rigorous Danish guidelines for milk treatment, which demands a maximum of 54 hours between milking and heat treatment at the dairy. By comparison, the EU’s regulations are far less stringent.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.