New Cultura for Swedish consumers
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- 04 March 2004
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This week, the well-known Cultura brand was supplemented by a range of new fermented products in improved versions in Sweden.
Produced at Swedish dairies, the new varieties contain the active lactic acid culture, Lactobacillus Casei F19, which has been developed and patented by Arla Foods.
A natural component of the human tarmflora, this unique lactic acid culture actively helps to maintain a healthy stomach.
”The demand for foods with scientifically documented healthy properties is increasing rapidly in both Sweden and Denmark and we’re confident that Swedish consumers will take to Cultura,” says Product Manager Søren Skjalm-Rasmussen.
The Cultura products will be relaunched in Denmark in a new design and in new varieties in April.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.