German milk in Dansk Supermarked

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10 June 2004
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According to Danish press reports the two Danish multiples, Føtex and Bilka, will begin to sell cheap German milk from July 1, Both chains are owned by the Dansk Supermarked Group.

Sold under Dansk Supermarked’s own brand “Engholm”, the milk will be clearly marked “Produced in Germany.”

The launch of the imported milk follows Arla’s decision earlier in the year to market the discounted “DanMælk” which has conquered 15% of the Danish milk market.

German dairies are able to sell discounted milk in Denmark because their milk producers are being paid less for their milk than their Danish colleagues north of the border.

“The imports of German milk will impact negatively on the milk price paid by Arla to farmers,” Knud Erik Jensen, Arla Foods’ Chairman, told the Danish daily, Jyllands-Posten.

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