Gaio tagatose in a new product

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1 min
Published:
01 April 2004
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Arla Foods’ low calorie sweetener, Gaio tagatose, is one of the ingredients in a range of juices from the US company, Pasco Beverage Company.

The flavour-enhancing Tagatose, which is a substitute for sugar, features in a range of juices sold under the Light & Tasty label. With Gaio tagatose’s logo on the cartons, the products are sold as own label in some of the large US multiples.

A combination of tagatose and an intensive sweetener mean that Pasco juice contains 45% fewer calories and up to 70% fewer carbohydrates than ordinary juice without compromising the taste. The low carbohydrate content is important to the many Americans who follow the Atkins diet.

“The market for products with a low carbohydrate content is booming,” says Henrik Andersen, Director, Arla Foods Ingredients. “Gaio tagatose offers a natural sweetener to customers who don’t want sugar in their food.”

Arla Foods began commercial production of tagatose last year in partnership with the German sugar producer, Nordzucker, at a plant in Hannover. Since last summer the product has been used in Diet Pepsi Slurpee available in the US.

www.pascobrands.com
www.gaio-tagatose.com

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00