Arla to sponsor Manchester United tour of the US

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1 min
Published:
15 July 2004
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Manchester United’s summer tour of the US, where the famous club will play three other legendary Clubs, Bayern Munich, Celtic and AC Milan, will be co-sponsored by Arla Foods.

Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including this 6x1 m long banner at the pitch.

”Coincidentally, the games are being played in the areas in which Arla Foods has its strongest positions, Chicago, Philadelphia and New Jersey where we have a market share of between 15% and 21%,” explains Executive Director Jens Kauffmann. “Being involved in such events will give us a strong exposure, particularly as the games will be shown on national television.”

In connection with the games, Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including the use of a 6x1m long banner at the pitch. The Rosenborg promotion comes hard on the heels of the largescale promotional campaigns for Lurpak earlier in the year.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00