Arla to launch New Zealand butter in Denmark
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- 13 August 2004
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Arla Foods launches the New Zealand butter brand, Green Lea, in the Danish market. Green Lea butter comes from cows which graze outdoors throughout the year. It will be retailed at a lower price than Lurpak.
In recent years, foreign discount butter has obtained a market share in Denmark of around 20 %.
”With Green Lea we’re offering consumers a cheaper and different butter product,” says Product Manager Laurent Ponty, who expects Green Lea to take a 5% share of the Danish butter market.
Green Lea is made by New Zealand’s Fonterra with which Arla Foods has a partnership regarding sales, distribution and marketing of butter in the UK.
Fonterra ships approximately 26,000 tons butter to Arla’s butter dairy in Varde in Denmark and the Götene Dairy in Sweden, where the butter is packed and dispatched to the UK.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.