Arla to build a new dairy in Legoland

Published:
22 July 2004
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On August 5, Arla Foods and Legoland will open a new agricultural and dairy sector in Legoland.

Named the Milky Way the new area, which is located in Miniland, illustrates milk’s journey from cow to consumer – right from the time when the cows’ walk into the cow shed to be milked, to the dairy experts filling the cartons and the milk arriving on the family table.

The Milky Way is a result of a close partnership between Legoland and Arla. “The impressive new area in Legoland is intended to show milk’s progress from farm to table,” says Category Manager Karsten Jeppesen, Arla Foods, who has been part of the team behind the new area. “This is particularly important for children who should learn to enjoy the wholesome properties of milk.”

Lotte Franch Wamberg says:
“It’s important to us that Miniland reflects our values of play and learning. The Milky Way gives kids and their parents an amusing and instructive insight into what happens to milk before it reaches the breakfast table.”

Half a million Lego bricks have gone into the construction of the Milky Way which comprises a milk tanker, a combine harvester, a farm, a large dairy and a supermarket. The combine harvester alone took 70 hours to build.

www.lego.com

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Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00