Milk-based drinks provide strong competition to fizzy drinks

Published:
28 February 2003
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After several years of rapidly rising sales of fizzy drinks, the trend now seems to favour non-carbonated drinks.

A survey conducted by Tetra Pak has revealed that Danish consumption of milk-based drinks, i.e. standard milk, flavoured milk and fermented milk, rose from 110 litres per capita in 2000 to 113 litres in 2001. During the same period, consumption of carbonated drinks fell from 87 to 76 litres.

The trend was noted by Arla Foodservice at its stand at the trade fair for the hotel, restaurant and catering sector, Tema2003, held at the Bella Center in Copenhagen this week.

"There was considerable interest in our drinking products – especially Matilde Café, which now includes a range of new milkshakes and smoothies,” said Category Manager Henrik Diekema, Denmark Division. “The Danish State Railways (DSB) and 7Eleven were particularly interested. This is in line with current trends where consumers are looking for healthy and convenient drinks.”

Arla Foodservice was represented at
Tema2003 with its special cooler for
snacks in canteens.

40,000 visitors attended the fair, which is Scandinavia’s largest within its field. Henrik Diekema estimates that some 12,000 attendees visited Arla Foods' stand. As well as the new products from Matilde Café, Arla Foodservice exhibited a new type of cooler for snacks designed for canteens and a dispenser for hot drinks.

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Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00