Lurpak Lighter Spreadable increases sales of Lurpak
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- Published:
- 28 November 2003
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Lurpak now accounts for 40% of the UK’s BSM market, largely owing to increasing sales of Lurpak Lighter Spreadable.
Although consumer demand for reduced fat products continues to rise, flavour remains important.
In his report to Butterdane’s General Meeting on Thursday, Managing Director Jens Refslund referred to the emphasis on flavour in the development of Lurpak Lighter Spreadable as one of the main reasons for Lurpak’s success.
Although sales of Lurpak Lighter Spreadable rose by 17% last year, this did not impact negatively on Lurpak Spreadable which achieved 16% growth.
A total of 39,900 tons Lurpak were sold in the UK. This corresponds to one third of total Lurpak exports.
With total sales of 10,400 tons, the Middle East is Lurpak’s second largest market and reports increasing sales of Lurpak products.
Sales to Greece fell by 12%, largely owing to a poor tourist season.
Butterdane’s turnover for 2002/03 increased by DKK 54 million to DKK 2.27 billion on the year. Profits for the year fell by DKK 9 million to 24.2 million.
Butterdane is a joint sales company for its 11 member dairies and is included in Arla Foods’ consolidated accounts.
All board members were re-elected.
Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.
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