Fairytale exhibition in the US

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1 min
25 July 2003
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Based on the theme of ”The Ugly Duckling” by Denmark’s world famous storyteller, Hans Christian Andersen, Arla Foods Ingredients’ presented its new Gaio-tagatose product at last week’s IFT 2003 Food Fair in Chicago.

Extracted from whey, once a residual product fed to livstock, Gaio-tagatose, a low-calorie sweetener, can be compared to the ugly duckling in the fairytale which eventually developed into a beautiful swan.

Account manager for Gaio-tagatose, Josephine O'Brien, confirms that the IFT fair generated considerable interest in the new sweetener.

“Not only are low-calorie products particularly popular in the US, but food producers are also constantly on the look-out for natural sweeteners, “ she explains. “Our stand attracted many visitors and we made contact with several potential customers with an interest in Gaio-tagatose.”

During the fair, visitors to Arla Foods Ingredients' stand had an opportunity to sample ice cream sweetened with Gaio-tagatose.

The IFT 2003 Food Fair attracted around 1,000 exhibitors and 20,000 attendees.

For more information, visit www.gaio-tagatose.com

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00