Export drive in Germany
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- 05 September 2003
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Friday 5. September will see the launch of a new campaign for Danish food products aimed at German retail buyers and consumers.
The launch, which takes place in Lübeck in the presence of HRH Prince Henrik of Denmark, will be followed by a conference on Danish food products.
The campaign’s title, ”daenische essen,” has been chosen because the deliberately wrongly-spelt words are a key component of a new internet portal to be officially launched by the Danish Minister of Food, Marianne Boel. at the world’s largest food fair, Anuga, in Cologne, in October.
The Danish Embassy in Berlin, the Confederation of Danish Industry and 13 Danish food companies have developed the campaign, including Arla Foods and Rynkeby.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.