European Championship bonus for the national team
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- 21 November 2003
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Arla Foods’ Sponsorhip Manager Benny Eriksen, left, presents the bonus to deputy captain Ebbe Sand and captain Rene Henriksen.
The stars of Denmark’s national soccer team have received a bonus of DKK 1.2 million for qualifying for next summer’s European Championships in Portugal from the team’s main sponsor, Arla Foods.
The team won its qualifying round by 15 points ahead of Norway and Rumania which both finished with 14 points.
The bonus, which is part of Arla Foods’ sponsorship contract with the national team and goes directly to the players, was presented in Manchester on Saturday, a day before Denmark’s 3-2 victory over England, a revenge for the Danish defeat
against England in the World Cup quarter finals.
“We’re delighted at the team’s advance to the European Championships and wish the players the best of luck,” said Arla Foods’ Sponsorhip Manager Benny Eriksen.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.