Milk for Scottish football fans

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1 min
15 August 2002
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"Buy a litre of milk and get a ticket for the international against Denmark for £10!”

This is the unconventional offer from the UK multiple, Safeway, in the run-up to next Wednesday’s international soccer friendly between Denmark and Scotland at Glasgow’s Hamden Park.

According the Danish Daily, Ekstra Bladet, Safeway is sponsoring the Scottish eleven and the initiative is an attempt to attract the maximum number of fans to the game.

The game is Denmark’s first since the World Cup. On September 7 Denmark faces Norway in the first qualifier for Euro 2004 in Portugal.

Arla is official sponsor for the danish national football team, lead by coach Morten Olsen.

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Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International +45 91 31 16 01 +45 89 38 10 00