Lurpak advertising wins prestigious award
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- 1 min
- 16 July 2002
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Arla Foods in the UK secured a gold award at this year’s Cannes Lions International Advertising Festival for a series of Lurpak advertisements currently running in UK newspapers and magazines.
The campaign secured gold in the category Food International Press Awards which covers global food products. No silver and bronze awards were awarded.
More than 16,000 different campaigns take part in the festival whose jury comprises a group of internationally respected marketing experts.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.