A successful first year for MiniMilk
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- 14 February 2002
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MiniMilk only contains 0,5 pct. fat and was first launched as organic milk under the Harmonie brand. Based on the huge demand MiniMilk also came as non-organic in the autumn.
On Saturday February 16, MiniMilk celebrates its first birthday. With good reason.
After only twelve months in the danish market MiniMilk accounts for one third of all organic milk sold in Denmark and one eighth of total milk sales. And sales keep rising.
”There is clearly scope for further sales,” said Karsten Jeppesen, Product Manager, Denmark Division.
In August a survey revealed that the launch of MiniMilk has persuaded 37,000 Danes to start drinking milk. The product’s success means that sales of organic milk have risen from 24% to 28% of total milk sales in Denmark.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.