Norwegians buy more Feta

Published:
22 November 2001
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Consumption of feta cheese in Norway has risen by almost 40 per cent since last year.

One explanation is the launch of Arla Foods’ feta in herb marinade with olives.

Apetina fetas in oil with green or black olives in the characteristic half-moon shaped packaging was launched in March and is now the third best selling feta in Norway.

A survey from the market research institute AIM/AC Nielsen reveals the products to be most popular among new products in the speciality cheese market.

Arla Foods launched the first feta in Norway in 1983. Today, Arla Foods accounts for 90% of the market.
"Norwegian consumers are still demanding new types of cheese so we will continue to drive the market,” says Lars Poulsen, Director of the subsidiary.

Apetina feta with olives is made at Bov Dairy.

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00