Lurpak selected for Denmark’s national soccer team

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1 min
Published:
02 February 2001
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Dubai Nations Cup, the Four Nations Tournament that starts next week, is not the first appearance for the Danish national team on the Arabic peninsular.In 1995, Denmark won the Intercontinental Cup in Saudi Arabia. With present assisting coach Michael Laudrup as captain, Denmark defeated Argentina 2-0 in the finals.

The Lurpak butter logo will replace the “Remember Milk” slogan on the Danish national team colours when the Danish soccer stars compete in the Four Nations Tournament in the United Arab Emirates over the coming weeks.
The team leaves Copenhagen for Dubai on Sunday.
As the tournament is being held in one of Lurpak’s key markets, Arla Foods’ sponsorship of the national team will be used to market the world renowned butter brand. Besides the team’s shirts, the Lurpak logo will be emblazoned around the stadium. Arla Foods has also organised some special events for local partners and retail customers.
The Four Nations Tournament is expected to attract huge interest throughout the Arabian peninsula and in other parts of the Middle East. The games will be transmitted by satellite TV across the entire region where Arla Foods sells around 10,000 tons of Lurpak butter each year.
“Lurpak has a market share of 60 per cent in the United Arab Emirates and is the Middle East’s leading butter brand,” says Jan Egtved Pedersen, Regional Director, Overseas Division. “We’re proud of this and we’re eager to spread the message.”
The league national team, which mainly comprises players from Denmark’s home league, will play three games during the tournament. The first match is on February 8 against the host nation, the United Arab Emirates, followed by Morocco and South Korea, the host nation of next year’s World Cup.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00