Arla Foods targets added value and innovation

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1 min
12 December 2001
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In his report, Jens Bigum also pointed out that the currently favourable international trends favour companies whose activities are based on bulk sales.

”To a greater extent than most of our competitors, our strategy aims at ensuring that added value and innovation contribute to a high, but stable, milk price – and not just in the years when trends are favourable.”
In view of recent developments, Jens Bigum doubted that current, favourable trends will continue.
”We’ll have to stretch ourselves if we are to achieve a result even approaching this year’s level.”

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International +45 91 31 16 01 +45 89 38 10 00