The national team came first - again

Read time:
1 min
Published:
08 June 2000
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Press contact

The first Arla Foods' milk was consumed in Holland by the Danish Euro 2000 team.

One minute past midnight on Tuesday, June 6 the new Arla Foods' cartons were filled with milk for the first time. Or so it was believed.
It now turns out that the Danish national football team beat us to it, just as they did with the Arla Foods logo on their football kits. In fact, on the previous Friday morning, Tyrstrup Dairy had filled 150 litres of skimmed milk into the new Arla Foods' milk cartons which were then brought to the team's hotel in Holland by lorry.
Bottling manager at Tyrstrup Dairy Karin Mosegård admits that Tyrstrup jumped the gun, but emphasises that permission from appropriate quarters had already been obtained.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00