Organic drive in the UK
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- 1 min
- 26 October 2000
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Beginning in late October, Arla Foods is launching a major TV, cinema and newspaper campaign for the new products in the Harmonie range of organic products, i.e. yoghurt, butter and mozzarella, primarily in the Greater London area. The campaign aims at familiarising customers, who are already regular buyers of organic products, with the Harmonie range. It is estimated that approximately one third of UK consumers already buy organic products.
Besides the new products, Arla Foods sells organic milk, cheese, a spread, fromage frais and yoghurts for kids in the UK.
See more about Harmonie in the UK at www.harmonie.co.uk
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.