Douglas takes supermarkets by storm

Read time:
1 min
12 October 2000
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Douglas the Butterman’s strong hold on UK consumers continues. In a major Lurpak promotion campaign, the legendary figure has now enticed Britons to buy 800,000 campaign packs comprising two packs of Lurpak and a "Douglas the Butterman" china toast rack. One in 20 British households has now acquired a toast rack which matches the Douglas butter dish which was a runaway success last year.
The current drive is UK’s largest within butter/spreadables in 2000. A significant number of UK consumers with little previous knowledge of Lurpak are now believed to be familiar with the Danish world championship butter.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard Corporate Communication Manager Press contact for Arla Foods International +45 91 31 16 01 +45 89 38 10 00