Douglas stolen and found

Published:
21 June 2000
Contacts:
Press contact

The 60 meter high hot-air balloon, which is travelling the UK to promote Lurpak, was stolen yesterday afternoon in Wandsworth, London.
The balloon is shaped like a pack of Lurpak with Douglas astride. Douglas is a well-known character in the UK for his tv commercials for Lurpak.
The balloon was packed in a trailer, and the whole trailer was stolen from a parking lot.
A press release was issued at once and a reward of £1000 was offered to the person finding Douglas.
Several newspapers and radio stations picked up the story this morning and the good news is that both balloon and trailer have now been recovered.
The huge balloon appears at almost all large country shows and at many balloon festivals in the UK during the summer. It is also represented when large Arla Foods' customers, e.g. the large multiples, open new stores.

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00