Douglas balloon in kidnap drama

Read time:
1 min
06 July 2000
Press contact

The 60 m high balloon which is currently travelling across the UK advertising Lurpak was last week the centre of a kidnapping drama with a happy ending.

The balloon – in the shape of a pack of Lurpak with the immensely popular Douglas on top - was stolen from a car park in London while its pilot and crew were having lunch. A witness saw a Peugeot 205 pull the trailer carrying the folded ballon out of the car park – not an easy task since the Douglas balloon weighs 1.5 tons.

After the disappearance of the £100,000 balloon a cash reward of £1,000 pounds and a year's supply of Lurpak was promised in return for information leading to its recovery. Following a tip-off from a scaffolder who had heard about the case on his radio, the trailer with the balloon was found nearby.

The case of the stolen Douglas balloon was widely reported in the British media, nationally as well as locally. "In fact, if I had known how much publicity would be given to Douglas' disappearance I would have considered stealing the balloon myself," said Peter Edwards, PR officer with Arla Foods' UK subsidiary.

Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods Group +45 91 310 310 +45 89 38 10 00
Pernille Bonne Nejsig
Pernille Bonne Nejsig Press and Communication specialist Press contact for Arla Foods Group +45 91311232 +45 89 38 10 00