Danone and Arla go their separate ways
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- 06 July 2000
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The sales and distribution partnership between Danone of France, the world's largest yoghurt producer, and Arla Foods will cease with effect from August 1, 2000.
From 1989 to 1997, the then MD Foods was responsible for sales and distribution of a range of Danone products in the Danish market but in 1997 Danone decided to handle these activities itself until, in 1999, the French dairy giant entered a new partnership with Kløver Mælk. Following the merger between MD Foods and Kløver, however, Danone found itself back with MD Foods again.
According to the trade magazine, Dansk Handelsblad, Danone plans to increase its share of the Danish yoghurt market from approx. 5 per cent to between 10 and 15 per cent during 2001.
Arla Foods is an international dairy company owned by 9,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.