Arla Foods – the Visions
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- 12 April 2000
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To a significant extent, Arla Foods will inherit the visions upheld by MD Foods, including the ambition of becoming Northern Europe's preferred dairy group for customers, consumers and milk producers.
The group, Jens Bigum underlined, will also be the market leader in Northern Europe for all types of dairy products with strong brands and strong consumer confidence. In a number of selected markets outside Northern Europe, the Group will continue to provide a specially adapted range of profitable dairy products.
In the Ingredients area, Arla Foods will establish itself as one of the world's leading global suppliers of added value, milk-based ingredients for selected areas within the food industry.
With respect to the co-operative owners, the vision remains unchanged, i.e. Arla Foods is intent on paying some of the most competitive settlement prices in the EU.
The quest for further growth is further embodied in the statement: Arla Foods will grow through organic development, acquisition and the development of profitable products.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.