Organic cream cheese for UK
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- 01 July 1999
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MD Foods' organic cream cheese, Harmonie, will be available from the British multiple, Tesco, from early July as the second in a series of organic products for the UK market.
Although UK sales of organic products remain modest, supermarkets are increasingly showing an interest in such products.
UK multiples are currently offering MD Foods' organic products under the Harmonie brand. Sales will be supported by a range of marketing activities during the autumn.
MD Foods sells approx. 600 tons organic butter in the UK, the equivalent of 70 per cent of the market.
Harmonie cream cheese is produced at Vordingborg Flødeost which has obtained the British Soil Association's approval for organic products.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.