MD launches Star Wars yoghurt in the UK
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- 18 August 1999
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As the only dairy in the UK market to do so, MD Foods has secured a product licence for the long-awaited Star Wars film: Episode One - The Phantom Menace.
From August 13, British consumers will be able to buy a six-pack yoghurt dessert with a Star Wars game and original pictures from the new film on the packaging as well as a Tatooine yoghurt with sprinklins. Star Wars' Luke Skywalker, of course, comes from Planet Tatooine.
Expectations for the new Star Wars dairy products are high in the UK retail trade. "This is the first time ever that all major multiples have listed a brand new dairy product from day one," explains Torben Lebeck, Product Manager for MD Foods' fresh goods business in the UK.
The MD Foods' Star Wars products will be produced at Brabrand Dairy.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.